منابع مشابه
Warm pleasant feelings in the brain
Warm and cold stimuli have affective components such as feeling pleasant or unpleasant, and these components may have survival value, for approach to warmth and avoidance of cold may be reinforcers or goals for action built into us during evolution to direct our behaviour to stimuli that are appropriate for survival. Understanding the brain processing that underlies these prototypical reinforce...
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Since Mitchell and Olson (1981) highlighted the major influence of the attitude towards the ad (Aad) for advertising effectiveness, emotional responses in advertising have received increasing attention. Since then, numerous authors have found that ad evaluations were debilitated by negative affect and stimulated by positive affect, and that liking an ad could lead to developing a positive attit...
متن کاملPseudoinefficacy: negative feelings from children who cannot be helped reduce warm glow for children who can be helped
In a great many situations where we are asked to aid persons whose lives are endangered, we are not able to help everyone. What are the emotional and motivational consequences of "not helping all"? In a series of experiments, we demonstrate that negative affect arising from children that could not be helped decreases the warm glow of positive feeling associated with aiding the children who can ...
متن کاملFeelings in Literature
In this article it is argued that feelings are all important to the function of literature. In contradiction to music that is concerned with the inwardness of humankind, literature has, because of language, the capacity to create fictional worlds that in many respects are similar to and related to the life world within which we live. One of the most important reasons for our emotional engagemen...
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ژورنال
عنوان ژورنال: Nature
سال: 1992
ISSN: 0028-0836,1476-4687
DOI: 10.1038/360112a0